Looks: Nattofranco

Nattofranco is a Parisian streetwear brand run by designer Noémie Sebayashi. “France is what I live by, Japan is my muse,” she explains “Nattofranco is a new identity represented by two halves.”

@nattofranco

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Noémie Sebayashi

Tell us a little bit about yourself and what you do.  Noémie Sebayashi, I am a 26 year old fashion designer based in Paris. I run Nattofranco.

What are some recent, upcoming or current projects you are working on?  I am currently working on 3 drops, from prototypes, to photoshoots, I actually started photographing models myself and really enjoy it!

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If you were a drink what drink would you be? A cold Grinbergen beer :)))

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If you had to explain your work or brand to a stranger, what would you say?  My work is an exploration through my otaku mind (obsessive), I’m a very moody, creative person. Sometimes I’m into a thing for 6 months and I create a collection around this obsession. For example, currently I am into blood splotches and goofy Japanese female figures from the 80s, if I mix the two concepts together something funny comes out, like a weird combo creates a visual that works somehow because it’s so absurd! Being absurd elevates people’s mind, it’s what I like in this process. When people ask “How did you find the name Nattofranco?” if you search a bit you’ll understand Nattofranco means half French half Japanese in my own language.

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What artists or designers are you interested in right now?  I got back into skateboarding a few months ago.

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What do you collect?  Oversized shirts, caps, Japanese image books and magazines.

What are you listening to right now?  A-Chal Gazi new album, and Soundcloud Soulaction station.

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